As consumers pay more attention to their own health, they are increasingly turning to food and beverages as a source of “daily medicine”. Healthy functional ingredients such as turmeric, ginger, carrots, elderberry and green tea help consumers improve immunity.
The positive performance of functional beverages can be attributed to health trends. Consumers have a great demand for beverages that boost immunity or help fight diseases.
From water to soda, beverages contain ingredients that are advertised as having immunity. Juice and tea drinks are the most common beverages that claim to have immunity. Major brands have added many different types of ingredients to these products, from antioxidant-rich fruits to medicinal mushrooms.
Among all health-promoting functional beverages, bioactive substances containing flavonoids occupy a high position in the ingredient list, which is becoming the basic driving force for innovative functional foods and beverages. The market will continue to see fruit and vegetable ingredients based on blackberries appear at the forefront of this category more frequently.
Certain health problems, such as the flu, will also prompt people’s demand for drinks that boost immunity. The flu problem has improved people’s understanding of immunity and deepened people’s understanding of how the immune system works.
Turmeric, Elderberry and Probiotics Immune Beverage
In order to fight diseases, more and more beverage manufacturers have begun to avoid only using vitamin C to develop beverages, and instead use more diverse ingredients. Nowadays, people are more and more interested in ingredients such as turmeric. Turmeric tea can boost the immune system, help prevent cancer.
Another ingredient that is increasingly popular with beverage manufacturers is elderberry. Recently, an ingredient in the field of immune health is black elderberry. Although black elderberry has an extensive medical history, recent research and media attention has increased people’s awareness of elderberry boosting immunity, especially in cold and flu areas. This function comes from the unique flavonoid compound of elderberry, namely anthocyanin, which is a pigment responsible for the deep purple-black of black elderberry. Black elderberry is positioned as one of the top ingredients that consumers easily associate with immune health.
Although probiotics used to be mainly related to the digestive system and intestinal health, experts are now focusing on its importance to the immune system. According to scientific research, 70% of the body’s immune system is actually in the intestine, because people have a broader understanding of the main part of the immune system, the intestine. Drinks like kombucha are cross-functional because they are believed to promote digestion, inhibit the growth of harmful intestinal bacteria, and strengthen immune cells.
Beverage Suppliers Change Their Ideas And Promote The Development Of Immune Beverages
As with most types of beverages, premiumization also plays a role in immune beverages. In order for an effective and scientifically supported functional beverage to provide immunity-enhancing properties, a high-end positioning strategy is indeed necessary. A convenient delivery form of functional and delicious beverages suitable for all ages and consumer types may become a leader in this field.
